Among the options a brand can choose when looking to reach its customers while also pay attention to trends, content is one of the most relevant and useful techniques in 2019.
As described by the PR agency GoodNoon, through diverse content presented under different formats and distributed through various platforms or media, brands make sure that the public appreciates the attributes of their offer. In such regard, companies gain trust, preference, and interest, something that puts it above those competitors who haven’t implemented a specific content plan.
To date, using content marketing has gone from being a trend to a pillar in every strategy or marketing plan in companies of goods and services from various parts of the world.
According to Forbes, only in the US, in 2018 53%% of the companies use this type of marketing, with a lot of...
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